Launch Riot Games as an entertainment company by revealing Arcane to the world

Details:

Role: Creative Director & Executive Producer
Client: Riot Games
Agency: AV Squad

The Challenge:

Working closely with Riot, we helped craft the L10 announce video that first revealed their first-ever show, Arcane, to the world. After the massive reveal, we worked behind the scenes on internal sales sizzles, narrative summary videos, and trailer sketches that set the editorial tone for the marketing campaign to come. We also built all the Netflix “next on” teasers, as well as some behind the scenes content to support the post-launch sustain campaign. After years of being their trusted partner, the show went on to catapult Riot Games into a new category

Results:

→ Massively successful launch, becoming Netflix’s most-watched series, ranking first on the Netflix Top 10 Chart in 52 countries within a week of its premiere. The show has gone on to become one of the most-watched shows in the entire world, surpassing even Game of Thrones
→ Became a trusted partner of Riot Games, crafting both internal and external videos that brought this landmark series to market over a number of years
→ Forged a new relationship with now longstanding client Riot