Put the “s” in Riot Games by helping launch their massively successful second game

Details:

Role: Creative Director & Executive Producer
Client: Riot Games
Agency: AV Squad

The Challenge:

Bringing Riot Games’ 2nd game VALORANT to market was a huge endeavor. We had the opportunity to help bring creative firepower to the launch by creating a suite of paid digital assets across CG cutdown spots, gameplay cutdown ads, and animated rich media units. Our work helping launch VALORANT was so successful that we went on to cut sizzles for the Video Game Awards, CG cutdowns for each following act, as well as video featurettes for the inaugural esports season of VALORANT Champions Tour

Results:

→ Biggest game launch ever on Twitch
→ #1 watched game in one day, with 35 million hours
→ On-time and on-budget delivery of all creative