Become the go-to video partner for League of Legends esports marketing

Details:

Role: Creative Director & Executive Producer
Client: Riot Games
Agency: AV Squad

The Challenge:

League of Legends esports is one of the largest sports in the entire world. To help drive League esports even further into the stratosphere, we partnered together with Riot over a number of years to become one of their go-to video marketing agencies. Together, we launched the 2020 season of Worlds with a bold new look, forged brand partnerships with Bose, created influencer-driven charity streams during the peak of COVID lockdown, built endless format explainers, as well as creating a five-episode recap show in partnership with Redbull. Our success with League was so big, that we even started doing the same for Wild Rift and then for Teamfight Tactics

Results:

→ Helped drive a peak viewership of 46M in 2020, and then increasing to 73M in 2021
→ On-time and on-budget delivery of all creative