Launch Netflix Games by creating product marketing campaigns for tentpole titles

Details:

Role: Director, Brand Creative
Client: Netflix
Agency: Ayzenberg

The Challenge:

To help launch Netflix’s first games offering, we partnered with their product marketing team to create a series of title-based campaigns for their most tentpole games. We wrote scripts, did bespoke gameplay capture, designed motion graphics, and did editorial on these titles, as well as leading visual identity for posters and app icons on Moonlighter

Results:

→ Established a relationship with Netflix Games, opening the door to more title campaigns and eventually brand-level marketing opportunities