Define the visual identity for Bethesda’s biggest game to date

Details:

Role: Creative Director & Executive Producer
Client: Bethesda Softworks
Agency: AV Squad

The Challenge:

Starfield was a game 25 years in the making. We had the immense privilege of winning its Key Art campaign, getting to define the visual identity for this massive launch. We collaborated with a legendary illustrator to hand craft every detail, making this spacefaring game feel both warm and timeless, bringing to life the vision of an optimistic future. To further celebrate the process, we created a trailer that brought fans into the artist’s studio, merging key art creation with archival footage and narration from one of JFK’s famous and aspirational speeches. The video drove sign-ups to the game’s website, and was further incentivized by gifting signed prints of the art to select fans as a community reward

Results:

→ Winner of two gold Clio Awards for best Games Key Art and best Graphic Design Craft
→ Helped drive Bethesda’s biggest game launch ever
→ Helped give Xbox the biggest single day of Game Pass sign-ups in the service’s history
→ On-time and on-budget delivery of all creative