Hey, I’m Paul! I’m a data-informed creative executive & business leader.

For 16+ years I’ve forged a career specializing in the most coveted audience in advertising: internet-native always-on-social Gen Z and Millennials who spend their money on entertainment & lifestyle.

I’ve had the privilege of building award-winning campaigns for industry-defining clients such as Riot Games, Netflix, and Bethesda.

As an intrapreneur, I’ve founded new departments and led teams with empathy through both meteoric growth and times of crisis.