Launch AAA videogame as best-selling in the franchise while strategically redefining its brand

 

 

Details:

Role: Lead Advertising Producer
Client: Ubisoft
Agency: Ant Farm

The Challenge:

Launch AAA videogame as best-selling in the franchise while strategically redefining the tone and aesthetic of its brand using proprietary methodologies and leading a diverse team of creatives

Results:

→ Best-selling in the franchise at 13.6MM copies globally, ~$815MM
→ On-time and on-budget delivery of all creative, maintaining key relationship with client Ubisoft