Drive excitement for the console release of a beloved brand by producing an epic TV campaign
Details:
Role: Lead Advertising Producer
Client: Activision
Agency: Ant Farm
The Challenge:
Drive excitement for the console-release of a beloved brand by producing a funny, warm, and epic TV campaign using a mix of live action, CG, and gameplay to bring Angry Birds into the living room
Results:
→ Massive impressions: 17.7MM views on YouTube
→ Award-winning creative: GOLD at the Game Marketing Awards
→ On-time and on-budget delivery of all creative, maintaining key relationship with client Activision
Paul Wallace 