Angry Birds Trilogy

Drive excitement for the console release of a beloved brand by producing an epic TV campaign

 

 

Details:

Role: Lead Advertising Producer
Client: Activision
Agency: Ant Farm

The Challenge:

Drive excitement for the console-release of a beloved brand by producing a funny, warm, and epic TV campaign using a mix of live action, CG, and gameplay to bring Angry Birds into the living room

Results:

→ Massive impressions: 17.7MM views on YouTube
→ Award-winning creative: GOLD at the Game Marketing Awards
→ On-time and on-budget delivery of all creative, maintaining key relationship with client Activision

 

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