Launch a new brand in dance-games with an authentic TV campaign crafted around a unique core message

 

 

Details:

Role: Lead Advertising Producer
Client: Ubisoft
Agency: Ant Farm

The Challenge:

Launch a new brand by carving a unique niche in dance-games with an authentic TV campaign crafted around the core message “own the after-party”

Results:

→ On-time and on-budget delivery of all creative, maintaining key relationship with client Ubisoft