Launch a next-gen new brand through cinematic and immersive storytelling

 

 

Details:

Role: Lead Advertising Producer
Client: Ubisoft
Agency: Ant Farm

The Challenge:

Launch a next-gen new brand through cinematic and immersive storytelling created with proprietary capture methodologies

Results:

→ Biggest first-day sales in Ubisoft history
→ Over 10MM units total, ~$600MM
→ On-time and on-budget delivery of all creative, maintaining key relationship with client Ubisoft