Surprise fans with Justin Bieber in a funny and viral stunt-marketing campaign

 

 

Details:

Role: Lead Advertising Producer
Client: Ubisoft
Agency: Ant Farm

The Challenge:

Surprise fans for the launch of a new game by letting them dance with Justin Bieber in a funny and viral stunt-marketing campaign

Results:

→ Massive impressions: 56.6MM views on YouTube
→ Award-winning creative: SILVER at the Game Marketing Awards
→ On-time and on-budget delivery of all creative, maintaining key relationship with client Ubisoft