Grow a new franchise by communicating its complex ecosystem through magical storytelling

 

 

Details:

Role: Lead Advertising Producer
Client: Activision
Agency: Ant Farm

The Challenge:

Grow a new franchise by communicating its complex ecosystem through simple yet magical storytelling techniques

Results:

→ Over $2B in sales in two years + top-selling action figure in the world
→ On-time and on-budget delivery of all creative, maintaining key relationship with client Activision