King’s Cup II

Establish a new standard for eSports while generating millions of global views by producing immersive event

https://www.kingscuptournament.com/

Details:

Role: Lead Event Producer
Client: YouTube Gaming
Agency: NCompass International & Boombox Group

The Challenge:

Establish a new standard for eSports and define a young brand while generating millions of global views by leading a diverse team and managing multiple stakeholders

Results:

→ 7MM total views captured with a 200k concurrent peak viewership
→ 4x over previous year
→ Industry-defining creative:
→ “King’s Cup II Sets Standard for Mobile eSports Events”