Madden 18 Ultimate League

Create an entire season of TV in six days by streamlining esports production processes

 

Madden 18 Ultimate League

Details:

Role: Lead Producer
Client: Electronic Arts
Agency: NCompass International & Boombox Group

The Challenge:

Create an entire season of TV in six days by streamlining esports production processes, leading a creative cross-functional team, and driving best-practices for continued success

Results:

An entire season of TV – 12 weeks of content – shot in six days
 Over 3+MM total views captured across YouTube, Twitch, and Facebook streams
12x hour-long best-of matches aired weekly on ESPN