Redefine iconic franchise while launching successful strategy game

Details:

Role: Creative Director & Executive Producer
Client: Good Shepherd & Lionsgate Entertainment
Agency: AV Squad

The Challenge:

Redefine the iconic John Wick franchise while bringing a new licensed indie game to market. Working early in the development process, we established a new editorial language, a striking visual identity, and built custom cinematics in the Unity engine to elevate this top-down game to new cinematic heights with our three act go-to-market video campaign

Results:

→ On-time and on-budget delivery of all creative, launching key relationship with client Good Shepherd, who became the inaugural client of AV Squad’s new Games Department
→ Motivated the development team by providing a vision of the final product to work towards
→ Generated massive pre-order hype for an unconventional game