Bring platform specific social-first thinking to drive paid digital performance at launch

Details:

Role: Creative Director & Executive Producer
Client: Bethesda Softworks
Agency: AV Squad

The Challenge:

Bring social-forward thinking to Redfall’s paid digital campaign to drive hype for launch. Using the gorgeous CG trailer as a jumping off point, we crafted Instagram-specific 30s and 15s built specifically for a visuals-first platform that needed to work just as well without sound. We achieved this by bringing the personality of the IP’s characters to life with rotoscoped kinetic text integrated directly into the picture

Results:

→ On-time and on-budget delivery of all creative
→ Established trust and built new client relationship with Bethesda