Amplify a cultural moment & authentically celebrate fandom with custom key art

Details:

Role: Creative Director & Executive Producer
Client: Bethesda Softworks
Agency: AV Squad

The Challenge:

The release of the James Bond film “No Time to Die” created an opportunity for Deathloop’s sustain campaign on social. Leaning into the game’s 1960s aesthetics, we created a series of vintage Bond-style posters that tapped into overlapping audiences by authentically celebrating their shared fandom. Simultaneously, we built a new series of paid digital cutdowns of the CG trailer to further amplify this moment

Results:

→ Helped drive the game’s success to 5 million players since launch
→ On-time and on-budget delivery of all creative
→ Expanded client relationship into the Key Art vertical